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> Increase sales: Attract leisure shoppers and encourage impulse purchases
> Save money: Test store design changes in simulation, before build-out in real stores
> Promote your store and brand: Visually remind shoppers that you are in their neighborhood
> Attract younger shoppers: Appeals to young, affluent, hip shoppers
> Easy to implement: Kinset creates your store for you without impacting your IT team
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• Increase online sales
Web pages are fine for “task buying,” when the shopper knows what she or he wants,
and needs to find it. But merchants know that leisure shopping is one of the highest
margin parts of their business and one of the largest. Kinset is the first online
experience that encourages true leisure shopping. In Kinset, shoppers buy what
they want but also what they didn’t know they wanted until they walked past it in
the aisle.
• Save money and innovate faster through simulation-testing
Until Kinset, retailers had no way to test the impact store changes have on shopper
behavior, without spending big money on real store alterations. As a result retailers
have spent huge sums on store changes every year without effective advanced
computer simulation and recording of real shopper behavioral response. Because
Kinset mimics the real store, records the nuances of shopper movement, and is easy
to change, it is the first high shopper volume platform for testing store design changes.
Whether airplanes, engines or stores, the benefits of computer simulation and testing
are the same in any design field: more experimentation, faster innovation, discovery
of unforeseen improvements and big cost savings. Kinset translates your virtual store
into competitive advantage for your real world store, fast.
• Promote your store and brand
The best store-brands are great physical places that people enjoy. Great retailers have
made them into great places. Loyal shoppers feel comfortable returning. Most large
retailers have spent decades honing the look and the atmosphere that clearly defines
their brand.
On the other hand, the very best retail web sites are all converging on a standard of
excellent, but boring, sameness. They have very little visual differentiation.
Kinset is the first online shopping that is expressly designed to visually promote
real stores.
Kinset stores visually remind your shoppers of your real stores, and why they like
them. Kinset stores then add the information richness of web pages to the experience
of your store. The result is that Kinset stores work seamlessly with your real stores to
create an integrated multi-channel experience.
• Attract a younger demographic
The married 29 year old, whose credit card limit just upped to $10,000, played Super Mario Bros at age 7. Neurons made connections. To this generation, Kinset is completely natural. Consumer panel research shows a remarkable fact: this age
cohort has been expecting Kinset to happen. They’re waiting for you, to catch up with
their expectations. If you want to attract this shopper, Kinset is for you. They’re just
embarking on big buying power.
Kinset also works for anyone of any age who likes to shop. Its user interface has
been subjected to rigorous testing with older “baby boomers” and is designed to be usable immediately. Those who like to shop, like shopping at Kinset.
• Easy to implement
Getting your store online with Kinset couldn’t be easier. Usually it’s easiest to leave
it to us. Point our store creation team to a real store you’d like to emulate and we’ll
create it for you. Give us a merchandise database export just as you would for an
affiliate program. We take care of everything, including hosting.
After your store is created, everything about store layout and signage, your entire
planogram, can be altered by your authorized personnel, with easy-to-use tools Kinset
has developed specifically for this purpose. These tools make it about as easy to
change store layout as to alter a spreadsheet’s pie chart, so no web site programmers
are required. With Kinset merchandising people can express themselves directly in
the language of store visuals.
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