| |
> Increase sales: Attract leisure shoppers and encourage impulse purchases
> New dimensions for visual differentiation
> Attract younger shoppers: Appeals to young, affluent, hip shoppers
> Easy to implement: Kinset creates your store for you without impacting your IT team
|
| |
• Increase online sales
Web pages are fine for “task buying” when the shopper knows what she or he wants,
and needs to find it. But merchants know that undirected leisure shopping is one of
the highest margin parts of their business and one of the largest. Kinset is the first
online experience that visually encourages true leisure shopping. In Kinset, shoppers
buy what they want but also what they didn’t know they wanted until they walked past
it in the aisle.
• Visual differentiation
The very best retail web sites are all converging on a standard of excellent, but
boring, sameness. In Kinset’s immersive experience the opportunities for visual
differentiation are tremendously magnified. Your appearance will be unique and
remain unique.
• Attract a younger demographic
The married 29 year old, whose credit card limit just upped to $10,000, played Super
Mario Bros at age 7. Neurons made connections. To this generation, Kinset is
completely natural. Consumer panel research shows a remarkable fact: this age
cohort has been expecting Kinset to happen. They’re waiting for you, to catch up
with their expectations. If you want to attract this shopper, Kinset is for you.
They’re just embarking on big buying power.
Kinset also works for anyone of any age who likes to shop. Its user interface has
been subjected to rigorous testing with 50 year olds and is designed to be usable
immediately. Those who like to shop, like Kinset.
• Easy to implement
Getting your store online with Kinset couldn’t be easier. Kinset creates a store
structure to your dimensional specification. Then you use Kinset’s toolset to design
your store interior. Kinset has developed an easy to use toolset specifically for this.
These tools make it about as easy to design a store layout and place merchandise
as to alter a spreadsheet’s pie chart, so your web site programmers don’t need to
be involved.
|
|
|
|
