Proof beats claims. Kinset and GenuTrace are working together to connect scientific verification with brand-ready Digital Product Passports

Proving claims with evidence

Kinset is collaborating with GenuTrace, a consultancy focused on scientific traceability, brand protection, and product authentication. The team brings long‑standing expertise in forensic methods including DNA and stable isotope analysis, with tracer technologies where appropriate, connecting lab evidence to real supply chain decisions.

Together, we’re bringing that depth of verification into Digital Product Passports. By combining lab-proven origin data with a clear, brand-ready passport experience, we enable brands to:

Show fibre origin with confidence
Track chain of custody across suppliers/support chain‑of‑custody evidence
Share product-level insights people can trust

This approach not only meets rising regulatory expectations but also makes traceability a defensible, repeatable asset for day-to-day decisions.

How DPPs become a defensible, day‑to‑day asset

Sourcing: Use verified origin and supplier history as an approval gate at PO creation and vendor onboarding, with simple flags for farm/region risk, blends, and missing custody steps, so risky fabric is flagged before booking.
Compliance: Keep one evidence trail per product ID, test IDs, custody events, certificates, and declarations; so exportable evidence packs for regulators and retailers are ready in minutes, not weeks.
Brand trust: Serve a fast first screen that proves origin and care at scan, with richer records available for partners and service teams to handle repairs, resale, and claims.
Operations: Reuse the same data model across launches and packaging changes. Update once, publish everywhere, cut rework.
Risk: Tie supplier performance to product records so detentions, recalls, or allegations can be answered with time‑stamped data, not email chains and PDFs.

This approach not only meets rising regulatory expectations but also makes traceability repeatable, auditable, and useful for everyday decisions.

Cotton Traceability Brochure

They have also published a Cotton Traceability Brochure: a concise guide to how cotton origin can be verified from farm to finished product.

It explains:

How DNA and stable isotope testing fit into fibre verification
How lab results connect link to product data
When hybrid approaches help brands, mills, and suppliers validate chains with confidence

Download the Cotton Traceability Brochure and keep it close for sourcing, compliance, and product teams. Learn how scientific verification can bring confidence to your supply chain and turn Digital Product Passports into a defensible, day-to-day asset.