Consumer engagement. Digital Product Passports. Ecodesign for sustainable product regulations.GET STARTEDCONNECTED LABELSTurn every product into a direct connection with your customers. Share stories, capture engagement, support retail experiences, and build the foundation for Digital Product Passports.

Start connecting
your products today.

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Consumer engagement. Digital Product Passports. Ecodesign for sustainable product regulations.

Turn every product into a direct connection with your customers. Share stories, capture engagement, support retail, and compliance.

Get started

Connected
Labels.

Connect with Customers

Share product stories, care instructions, sustainability information, warranty registration, repair services, exclusive content, and more.

Connect with Retail

Powered by GS1 Digital Link standards, Connected Labels can support retail and next-generation shopping experiences from a single QR code.

Connect with Compliance

The product data you create today becomes the foundation for transparency, traceability, and future Digital Product Passport requirements as they emerge.

What is a Connected Label?

A Connected Label is a smart QR code built on GS1 Digital Link standards. Unlike a static QR code that redirects to a single fixed link, a Connected Label is a live channel you can update, measure, and grow over time.

Connected Labels enable brands to:

  • Activate every product with a scannable destination that drives engagement, sales, and retail performance from day one.
  • Capture product-level analytics by SKU, market, and moment, and feed every scan back into retail and marketing decisions.
  • Build a product data foundation that becomes the basis for retail intelligence, recall management, and Digital Product Passport readiness as your brand grows.

A laptop screen showing Kinset's easy to use digital product passport builder. A smart phone screen showing a close up of the digital product passport, and a box showing the features of Kinset's DPP builder.
Connect

Connect Customers. Grow Sales.

Every product is an opportunity to build a stronger relationship with your customers. Connected Labels turn products into digital experiences that drive engagement, storytelling, loyalty, and commerce long after purchase.

Engage Customers Share product stories, care instructions, sustainability information, exclusive content, and brand experiences.

Drive Repeat Purchases Create pathways back to your website, retail channels, services, and future collections.

Extend Product Value Keep customers connected to your brand throughout the product lifecycle.

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CAPTURE

Measure What Happens After The Sale.

Most brands lose visibility the moment a product leaves the store. Connected Labels give you product-level insights that help you understand engagement, improve campaigns, and make better decisions.

Track Product Engagement See which products customers interact with most and where engagement happens.

Measure Campaign Performance Understand which channels, campaigns, and markets are driving results.

Turn Data Into Insight Build a growing source of product intelligence that becomes more valuable over time.

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Orange Puffer Jacket with icons showing the Kinset Cloud and connections including Digital Product Passport, QR Codes, PIM, ERP, BOM and other product and sustainability data.
A woman in a white suit holding a smart phone with a digital product passport of an orange puffer jacket on the screen.
Scale

Start Today. Scale Tomorrow.

Connected Labels deliver value immediately while creating the foundation for future retail and compliance requirements.

Built on GS1 Digital Link Prepare products for the future of retail, commerce, and product identification.

Ready for Digital Product Passports The product data you create today becomes the foundation for future transparency and traceability requirements.

Grow Without Rebuilding Start with Connected Labels and expand into Digital Product Passports when your business is ready.

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Frequently asked questions

A regular QR code is static. Once it’s printed, it points to one fixed link forever. If your campaign ends, your URL breaks, or your product information changes, the QR code becomes dead weight on your packaging.

A Connected Label is built on GS1 Digital Link, the global standard for smart QR codes. The QR code stays the same, but the destination, content, and experience can be updated whenever you need. Every scan is captured as analytics. The data behind every label is structured for retail, recall, and compliance use cases as your brand grows.

In short: a regular QR code is a one-time link. A Connected Label is a live channel that grows with your product.

No. Connected Labels work with any standard smartphone camera, on any device, in any market. Your customers point and scan exactly the way they would with a normal QR code. There’s no app to install, no account to create, and no friction at the point of scan.

This is a deliberate choice. Connected Labels are built on GS1 Digital Link standards, which means they work with the native QR scanner already on every phone in the world. The technology stays invisible. Your brand experience is what your customer sees.

Yes. Connected Labels are designed to work on packaging you’re already producing, including artwork that’s already at the printer. You don’t need to redesign your packaging to start. You add a GS1 Digital Link QR code to your existing artwork, and Kinset takes care of everything that happens after the scan.

For brands with packaging already in market, you can also retrofit. If your existing QR codes use GS1 Digital Link, Kinset can pick them up. If they don’t, your next print run is the natural moment to upgrade.

Nothing. You simply upgrade within our platform and update the content for compliance.

This is the reason brands choose Kinset over a single-purpose QR code tool. Every Connected Label is built on GS1-aligned product data from day one. When ESPR, EUDR, or PPWR reaches your category, the same data structure that powers your consumer scan layer becomes the foundation of your Digital Product Passports. One platform. One set of product data. No second vendor, no migration, no starting over.

Most brands launch their first Connected Labels within days, not weeks. The Connect tier is designed for fast onboarding: add a GS1 Digital Link QR code to your packaging, point it at your destination, and you’re live. Scan analytics start the moment the first customer scans.

For brands launching branded landing pages, multilingual content, or full custom experiences, onboarding takes a little longer because there’s design and content work to do. The platform itself is ready. Your timeline depends on how rich an experience you’re building.

Start connecting your products with Kinset. Turn every QR code into a live channel for engagement, every scan into product-level intelligence, and every product into the foundation of a brand built to last.

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