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What Is Interoperability? The Backbone of Digital Product Passport Success

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Why Interoperability Matters Now

“Interoperability” is one of the most repeated words in the sustainability and compliance space, yet few can clearly define it.

As Digital Product Passports move from pilot to policy, interoperability has become both a buzzword and a barrier. Everyone agrees it’s essential, but few explain what it means in practice, or how it will work between systems, suppliers, and standards.

At its core, interoperability is what separates a connected ecosystem from a fragmented one.
 Without it, transparency stops at the next link in the chain. With it, product data can move seamlessly, verified, shareable, and trusted, across the entire lifecycle.

Learn more about how the EU’s Digital Product Passport framework makes interoperability a legal and operational requirement.

What Interoperability Means

In plain terms, interoperability means that different systems can exchange and understand data without manual translation or loss of meaning.

For Digital Product Passports, that means:

  • A manufacturer’s material data can connect directly with a brand’s product record.
  • A retailer can read sustainability details from multiple suppliers in one format.
  • A regulator can verify compliance using standard identifiers instead of custom files.

Interoperability creates a single source of truth. One product. One record. Consistent everywhere.

At Kinset, interoperability is built into our Connected Products Platform, structuring sustainability data for seamless use across partners and regions.

How Interoperability Works

Interoperability depends on shared technical standards. These frameworks that make product data universally understandable and actionable.

Key examples include:

  • GS1 Digital Link, giving each product a globally unique scannable ID.

  • W3C standards, making product data machine-readable across systems.

  • API integrations, connecting verified data between partners without manual reformatting.

These standards turn interoperability from a concept into practice. Sustainability data becomes something systems and humans can trust.

Why Interoperability Is Essential for Digital Product Passports

A Digital Product Passport isn’t just a compliance file, it’s a connected data ecosystem.

When DPPs are interoperable, brands can:

  • Link supplier and product data without duplication
  • Maintain chain-of-custody integrity across regions
  • Reuse verified data for multiple regulations
  • Generate real-time insights into product impact

Without interoperability, brands face costly duplication, inconsistent reporting, and missed deadlines. Interoperability makes transparency scalable.

Interoperability and Trust

Interoperability is also credibility in action. Data that moves between systems without distortion maintains integrity. Auditors, regulators, and consumers all see the same verified information rather than disconnected versions. That transparency builds defensible trust. It turns traceability from a marketing claim into auditable proof.

Designing for Interoperability

Technology alone does not guarantee interoperability. Design and structure make it real. Brands should:

  • Use consistent data schemas across suppliers

  • Embed GS1-standard identifiers in product labels and passports

  • Design accessible passport interfaces for different devices and users

For a practical example, explore how Kinset and World Collective’s DPP pilot used GS1 identifiers to connect verified data across multiple supply tiers.

From Data Chaos to Data Confidence: How Kinset Helps

“Interoperability” may be overused, but its meaning is more important than ever. It allows Digital Product Passports to function, scale, and earn trust.

Kinset helps brands move from data chaos to data confidence, by embedding interoperability from the ground up. Our platform integrates GS1 Digital Link, W3C-compliant data models, and API-based connectivity so every DPP is verifiable, portable, and future-ready.

Explore how Kinset ensures brands stay compliant, credible, and ready for what comes next. Interoperability is not a buzzword. It is the infrastructure of trust.

Kinset x GenuTrace graphic showing end‑to‑end traceability: physical isotope testing verifies cotton origin and feeds a Digital Product Passport for QR‑based customer authentication, with icons for supply‑chain steps, a QR code, and a phone mockup of the passport screen.

Proof beats claims. Kinset and GenuTrace are working together to connect scientific verification with brand-ready Digital Product Passports

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Proving claims with evidence

Kinset is collaborating with GenuTrace, a consultancy focused on scientific traceability, brand protection, and product authentication. The team brings long‑standing expertise in forensic methods including DNA and stable isotope analysis, with tracer technologies where appropriate, connecting lab evidence to real supply chain decisions.

Together, we’re bringing that depth of verification into Digital Product Passports. By combining lab-proven origin data with a clear, brand-ready passport experience, we enable brands to:

  • Show fibre origin with confidence
  • Track chain of custody across suppliers/support chain‑of‑custody evidence
  • Share product-level insights people can trust

This approach not only meets rising regulatory expectations but also makes traceability a defensible, repeatable asset for day-to-day decisions.

How DPPs become a defensible, day‑to‑day asset

  • Sourcing: Use verified origin and supplier history as an approval gate at PO creation and vendor onboarding, with simple flags for farm/region risk, blends, and missing custody steps, so risky fabric is flagged before booking.

  • Compliance: Keep one evidence trail per product ID, test IDs, custody events, certificates, and declarations; so exportable evidence packs for regulators and retailers are ready in minutes, not weeks.

  • Brand trust: Serve a fast first screen that proves origin and care at scan, with richer records available for partners and service teams to handle repairs, resale, and claims.

  • Operations: Reuse the same data model across launches and packaging changes. Update once, publish everywhere, cut rework.

  • Risk: Tie supplier performance to product records so detentions, recalls, or allegations can be answered with time‑stamped data, not email chains and PDFs.

This approach not only meets rising regulatory expectations but also makes traceability repeatable, auditable, and useful for everyday decisions.

Cotton Traceability Brochure

They have also published a Cotton Traceability Brochure: a concise guide to how cotton origin can be verified from farm to finished product.

It explains:

  • How DNA and stable isotope testing fit into fibre verification
  • How lab results connect link to product data
  • When hybrid approaches help brands, mills, and suppliers validate chains with confidence

Download the Cotton Traceability Brochure and keep it close for sourcing, compliance, and product teams. Learn how scientific verification can bring confidence to your supply chain and turn Digital Product Passports into a defensible, day-to-day asset.

Ready to simplify compliance and share product-level insights your customers can trust?
Contact Kinset today.
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Ready or Not: Navigating the Era of Sustainability Compliance

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Product transparency isn’t the future. It’s happening now.

Around the world, governments are setting stricter sustainability compliance rules that require brands to prove their environmental impact with clear, reliable data. Take France’s new law targeting ultra-fast fashion brands like SHEIN and Temu. It introduces an eco-tax, bans certain adverts, and requires brands to share sustainability disclosures. This law is just one example. Across the EU, more regulations are coming that demand transparency and accountability from brands that aren’t yet fully open or sustainable. Digital Product Passports are next. This signals where regulators are headed and brands need to fully understand their supply chains and share that information openly.

Why Sustainability Regulations Are Accelerating

New rules make it clear transparency is no longer optional. Brands need to track and share data on materials, manufacturing, and product lifecycles. France’s new law shows accountability is becoming a legal requirement, not just a recommendation. The clock is ticking, and getting ready now is key to staying competitive in a fast-changing market.

Around the world, regulations are pushing brands to be more responsible than ever. The goal is simple: companies must provide detailed, reliable data about their environmental impact. France’s law is one example of a global wave focused on holding brands accountable. Waiting only means playing catch-up, facing higher costs, and missing chances to lead in sustainability.

Here’s what’s driving the acceleration:

  • Governments want to reduce the social and environmental harm caused by fast fashion and other industries.
  • Transparency is becoming a baseline expectation for regulators and consumers alike.
  • Supply chain complexity makes clear, reliable data harder to get, pushing regulators to act faster.

Brands that prepare early can also avoid penalties and build stronger relationships with customers.

The Risk of Waiting: What Unprepared Looks Like

If your sustainability data is scattered across spreadsheets and teams, you risk falling behind. Without a unified system, reporting becomes chaotic. Conflicting numbers erode trust internally and externally. Delays in meeting sustainability compliance deadlines can lead to fines and damage your brand’s reputation.

The introduction of Digital Product Passports (DPPs) raises the bar even higher. Brands that aren’t ready for this new standard will struggle to provide the transparency customers and regulators expect. That means lost credibility and revenue.

Common risks include:

  • Delays in compliance reporting that slow down product launches.
  • Losing trust with consumers who want proof of sustainability
  • Higher costs caused by last-minute data fixes and corrections

Digital Product Passports in Practice

Digital Product Passports are changing the game. They provide a verified, digital record of a product’s journey, from raw materials through production and beyond. This makes reporting simpler and more accurate. But DPPs are not just a compliance tool, they open new opportunities to engage customers with stories of transparency and responsibility. 

Leading brands and pilots show how DPPs create meaningful connections, build trust, and support circular business models. The shift to DPPs is already happening, and the brands ready to embrace them will set the new standard.

Key benefits of DPPs include:

  • Streamlined sustainability reporting and compliance.
  • Enhanced consumer trust through transparent product stories.
  • Support for circularity and product lifecycle management.

How Kinset Helps Brands Stay Ahead

Kinset helps brands get ahead of these changes by bringing all sustainability data into one platform. We automate reporting and simplify meeting DPP requirements. Our work with partners like World Collective on textile traceability pilots shows how Kinset brings transparency to complex, multi-tier supply chains. We help brands move beyond just checking boxes and towards real leadership in sustainability. With Kinset, brands get clarity and confidence to make smart decisions and communicate their sustainability story with certainty.

What Kinset offers:

  • Consolidated data management in one easy-to-use platform.
  • Automated reporting aligned with global sustainability compliance regulations.
  • Tools designed to support Digital Product Passports and future-proof compliance.

What Future-Ready Looks Like Today

The brands leading tomorrow are the ones taking action now. Investing in solid data systems, embracing transparency, and preparing for Digital Product Passports will give your business a competitive edge. Compliance deadlines are coming fast and the best way to avoid risks and capture opportunities is to start building your foundation today. With clear data and the right tools, your brand can lead the next era of sustainable business.

Ready to get your sustainability data in order and stay ahead of the curve?

Talk to Kinset today to see how our platform can simplify your reporting, support Digital Product Passports, and help you lead with confidence. Because the future won’t wait and neither should you.

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Sustainability as a Growth Strategy for Fashion Brands

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Sustainability has become central to how fashion brands grow their business. With rising expectations from consumers, regulators, and investors, brands that embed sustainability into their everyday operations are experiencing real business benefits, including increased customer loyalty and access to new market opportunities.

How Sustainability and Data-Driven Strategies Drive Growth

Fashion brands today operate in an environment where transparency, responsibility, and compliance are essential. Succeeding in this space means relying on reliable data and practical insights, not just good intentions.

  • Collecting and connecting sustainability data from across the supply chain gives brands a clear picture of their environmental and social impact, making it easier to make informed decisions and find opportunities for efficiency and savings.

  • Sharing information about materials, sourcing, and impact helps brands build trust with customers and partners, creating stronger relationships with people who value honesty and responsibility.

  • Using sustainability data also allows brands to explore new business models like repair, resale, and recycling, supporting circularity and helping products stay in use for longer, which benefits both the environment and business growth.

Kinset: Supporting Fashion’s Sustainable Growth

Choosing the right technology partner is essential for fashion brands that want to make sustainability a genuine driver of growth. Kinset is built by industry experts who have worked hands-on in both fashion and technology, so we understand the real-world challenges brands face, whether that’s sourcing more responsibly, keeping up with new regulations, or building lasting trust with customers.

Our platform brings all your sustainability data together, making it easier to track progress, meet compliance requirements, and communicate your impact with confidence. By simplifying reporting and providing clear, actionable insights, Kinset helps brands stay ahead of regulatory changes and focus on building stronger connections with both customers and partners. With a flexible, integrated approach, you can adapt as your business grows and as the sustainability landscape continues to evolve.

Conclusion

Sustainability is not just a responsibility for fashion brands, it is a real opportunity for growth. By taking a data-driven approach and choosing partners who understand the industry from the inside, brands can build stronger businesses and earn lasting trust. As the landscape continues to shift, those who act now will be best placed to succeed.

If you are ready to make sustainability work for your brand, Kinset is here to help you take the next step with confidence.

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Preparing for the Digital Product Passport Rollout: 5 Practical Steps

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With the EU’s Digital Product Passport (DPP) requirements taking shape, brands across Europe need a clear plan to stay compliant and competitive. The DPP is set to transform transparency, traceability, and sustainability in product supply chains, making it essential for any business selling in the EU to act now.

Here’s a practical, five-step action plan to help your business get ahead of the curve.

1. Understand the Regulatory Landscape

Start by familiarising yourself with the latest DPP and Ecodesign for Sustainable Products Regulation (ESPR) requirements. The European Commission will publish industry-specific delegated acts detailing what data you must include and how it should be presented. Stay updated on timelines and ensure your team knows what’s expected for your product categories.

At Kinset, we make it easy to keep pace with regulatory changes. Our blog features regular updates and insights on DPP and ESPR developments, helping you understand what’s coming, what it means for your business, and how to act.

For the latest guidance, check our recent post: ESPR Working Plan Explained: What Businesses Need to Know for 2025–2030

2. Build a Cross-Functional Digital Product Passport Strategy

DPP implementation is not a one-department job. Involve teams from IT, product, supply chain, legal, marketing, and sustainability to create a comprehensive strategy. Define clear roles, set realistic goals, and establish a timeline that aligns with upcoming regulatory deadlines.

Read more

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PEFCR for Apparel & Footwear – Just Released

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After five years in development, the European Union has officially published the Product Environmental Footprint Category Rules (PEFCR) for apparel and footwear.

This landmark release provides a standardised methodology for measuring the environmental impact of fashion products across their entire lifecycle, from raw materials to end-of-life.

Why Now?

The timing couldn’t be more critical. As regulatory pressure ramps up across Europe, the PEFCR guidelines bring much-needed clarity and consistency to how fashion brands assess and report their environmental impacts. It’s a significant step toward a unified framework that could reshape how the industry talks about sustainability.

What is PEFCR?

PEFCR stands for Product Environmental Footprint Category Rules, a detailed set of guidelines that outline how to measure the environmental impact of products using life-cycle assessment (LCA). The new rules are tailored specifically for apparel and footwear, accounting for everything from material sourcing and manufacturing to use-phase impacts like washing and drying, and end-of-life considerations.

Why It Matters for Brands

  • Standardised Metrics: PEFCR defines uniform data points and metrics, ensuring that all brands assess environmental impacts using the same criteria. This levels the playing field and reduces greenwashing by making claims verifiable.
  • Multi-Impact Assessment: The framework doesn’t just focus on carbon emissions. It evaluates 16 impact categories, including climate change, water use, resource depletion, and toxic emissions The PEFCR for Apparel and Footwear also integrates a partial life cycle assessment of the impacts of fibre fragments, including microplastics. 
  • Compliance Alignment: PEFCR isn’t just a guideline, it’s a reference point for key EU regulations. Expect it to feature prominently in the upcoming Green Claims Directive, Ecodesign for Sustainable Products Regulation (ESPR), and the Digital Product Passport (DPP) requirements.

Navigating the Regulatory Landscape

The new PEFCR methodology is closely linked to three major EU regulations:

  1. Ecodesign for Sustainable Products Regulation (ESPR): Under ESPR, products will need a Digital Product Passport that includes lifecycle impact data. PEFCR provides the baseline methodology for these calculations.
  2. Green Claims Directive: This directive mandates that any environmental claims must be substantiated using a recognised framework. PEFCR is now that framework for apparel and footwear.
  3. Corporate Sustainability Reporting Directive (CSRD): For larger companies, CSRD will require comprehensive environmental disclosures. The PEFCR methodology provides a standardised way to measure and report those impacts.

How Kinset Supports PEFCR Implementation

Kinset’s LCA tool is fully aligned with the PEFCR methodology, enabling brands to assess product impacts accurately and comply with EU standards. By integrating PEF principles, Kinset helps brands calculate footprints, pinpoint hotspots, and generate reports that can be directly incorporated into Digital Product Passports and sustainability disclosures.

Practical Next Steps for Businesses

  1. Get familiar with PEFCR rules: Download and review the official PEFCR documents for apparel & footwear (available on the EU’s PEF site pefapparelandfootwear.eu). Understand the functional unit, required data inputs (e.g. durability tests, material cut sheets), and the 16 impact categories.
  2. Identify sample products: Select a few representative garments or shoes from your line (e.g. a basic T-shirt, a pair of jeans, a sneaker) and gather data on materials, production, and use-phase (wash cycles, etc.).
  3. Perform a baseline PEF footprint: Use a PEF-compliant LCA tool (like Kinset) to calculate the environmental footprint of these products. This first PEFCR-based assessment reveals your hotspots (for example, raw cotton production might dominate climate and water impacts).
  4. Address hotspots and optimise: With the PEF breakdown in hand, work on improvements. For example, if climate or water use is high for a cotton shirt, consider switching to organic cotton or recycled fibers. If use-phase impacts are large, explore durable materials or low-impact finishing. Remember that increasing durability (wear-life) actually reduces the per-use footprint under PEFCR rules.
  5. Integrate into processes: Build PEF footprinting into your product development and reporting. Plan to report the PEF footprint in your sustainability reports and (when allowed) in B2B communications. Prepare to submit PEF data in the Digital Product Passport under Ecodesign rules.
  6. Train your team and inform stakeholders: Make sure your sustainability and design teams understand PEFCR requirements. Train suppliers to collect the right data (e.g. electricity use in dye houses, material weights, wash instructions). Help executives understand that PEFCR isn’t optional anymore, it’s a strategic compliance priority.

Ready to understand your product’s environmental footprint and align with the EU’s new PEFCR framework? Contact us to see how Kinset can simplify your LCA process and help you get ahead of the regulatory curve.

For more information, check out the official EU PEFCR guidelines for apparel and footwear.

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Enterprise Ireland’s Sustainable Enterprise Webinar on ESPR

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Kinset Co-CEO Katie O’Riordan to Speak at Enterprise Ireland’s Sustainable Enterprise Webinar on ESPR

Kinset is proud to announce that Co-CEO Katie O’Riordan will be a featured speaker at Enterprise Ireland’s upcoming Sustainable Enterprise Webinar, taking place on May 7th, 2025, from 1:00 PM to 2:00 PM. The event will focus on the EU’s latest Ecodesign for Sustainable Products Regulation (ESPR) and its significant impact on businesses across Europe.

The updated ESPR Working Plan (2025–2030) represents a pivotal advancement for circularity in the European market, introducing ambitious standards for sectors including textiles, steel, aluminium, furniture, mattresses, and tyres. This session will provide actionable insights and guidance for businesses navigating these new regulatory requirements.

Katie will be joined by leading voices in sustainability and policy, including:

  • Aisling McCarthy, Department of Enterprise, Trade and Employment
  • Sophie Reynolds, CIRCULÉIRE
  • Catriona Power FRSA

Together, the panel will explore the core aspects of ESPR, the role of Digital Product Passports, and the practical implications for product design, supply chains, and compliance. Attendees will gain a deeper understanding of how to prepare for and leverage the new measures to drive sustainable transformation within their organisations.

Event Details:

  • Title: Ecodesign for Sustainable Products Regulation Webinar

  • Date & Time: 7 May 2025, 1:00pm–2:00pm

  • Host: Enterprise Ireland

  • Registration: Register here

This webinar is essential for professionals in the targeted sectors who are seeking to stay ahead of regulatory changes, enhance sustainability practices, and unlock new opportunities in the circular economy.

For more information and to register, visit Enterprise Ireland’s event page.

About Kinset:

Kinset empowers brands to streamline compliance, optimise operations, and build trust through data-driven sustainability solutions. Our platform supports businesses in meeting evolving regulatory standards, including ESPR and Digital Product Passports, ensuring transparency and traceability across global supply chains.

Contact:

For further information, please contact info@kinset.com.

Join us as we shape the future of sustainable business in Europe.

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ESPR Working Plan Explained: What Businesses Need to Know for 2025–2030

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The European Commission has just updated its Ecodesign for Sustainable Products Regulation (ESPR) working plan for 2025–2030. If you make, sell, or buy products in the EU, these changes will affect you. Here’s a clear, jargon-free breakdown of what’s changing, why it matters, and how Kinset can help you turn these new rules into an opportunity.

What Is the ESPR Working Plan?

The ESPR is the EU’s flagship regulation for driving product sustainability. Its updated working plan sets out which product categories will be prioritised for new requirements over the next five years, with the aim of making sustainable products the standard across Europe.

Why Was the ESPR Established?

The ESPR was created to raise the bar for environmental performance across the EU market. By focusing on smarter product design and resource use, it supports both the EU’s climate goals and the free movement of sustainable goods. The plan covers products representing over €1 trillion in annual sales, including €600 billion in energy-related goods and nearly €500 billion in new categories. These products account for a significant share of the EU’s climate and resource impacts, making the ESPR a key driver for both environmental progress and economic competitiveness.

Which Products Are in Focus?

  • Textiles and apparel (primarily clothing) are the only product group included in the first wave of new ESPR requirements.
  • Footwear is not included in this initial plan. Instead, it’s being treated as a separate category due to its unique materials, functionality, and supply chain. The European Commission will conduct a dedicated study on footwear’s environmental impact and the potential for future regulation, with results expected by the end of 2027.
  • Furniture (including mattresses), tyres, iron and steel, and aluminium are also included in the broader scope of the plan.
  • Energy-related products, such as home appliances and electronics, will see updated requirements as the ESPR replaces the previous Ecodesign Directive.

What Will Change? Five Key Areas

  1. Stronger Sustainability Requirements
    Products covered by the ESPR will need to meet more ambitious standards for durability, repairability, recycled content, and overall environmental impact. Many will feature a “repairability score” and provide clear information about lifespan and ease of repair or recycling, helping both businesses and consumers make more sustainable choices.
  1. Digital Product Passports, Standardisation, and Traceability
    A major feature of the ESPR is the rollout of Digital Product Passports (DPPs) for most regulated products. Here’s how this will work in practice:
  • Unique Identification:
     Each product will have a unique digital identity, typically accessed via a QR code, barcode, or RFID tag on the product or packaging. This links directly to the product’s DPP.
  • Standardised Data and Interoperability:
     The European Commission is developing clear standards for how information is stored and shared. This means all DPPs will use the same data formats and infrastructure, making it easy for different IT systems across the EU to access and exchange information.
  • Comprehensive Product Information:
     DPPs will include details like material composition, substances of concern, repair and recycling instructions, and documentation such as warranties or certificates. This information must be structured, machine-readable, and kept up to date throughout the product’s life.
  • Traceability Across the Supply Chain:
     With these standards in place, products can be tracked from manufacturing to end-of-life. This helps companies, authorities, and consumers trace a product’s journey, verify its authenticity, and make informed decisions about repair, reuse, or recycling.
  • Supporting Sustainable Trade:
     By making product data accessible and reliable, DPPs encourage the adoption of traceability solutions and support sustainable trade both within and beyond the EU.

This approach not only boosts transparency and compliance but also streamlines supply chain management and helps build trust with customers and partners.

  1. Enhanced Labelling and Product Information
    For many products, the DPP will be the primary source of sustainability information. Some products may also feature an ESPR label or other EU labels, such as those under the Textile Labelling Regulation (currently under review). These labels will provide clear, reliable information on product features like carbon footprint, water use, durability, repairability, and recyclability. A harmonised label for durability guarantees is also in development, making it easier for consumers to identify longer-lasting products.
  1. Customs and Market Surveillance
    Customs authorities will play a central role in checking that products entering the EU comply with ESPR requirements, using data from the Digital Product Passport during import processes. In addition, the ESPR encourages closer, data-driven collaboration between customs and market surveillance authorities, particularly for online sales and high-risk supply chains. This joint approach is designed to quickly identify and block non-compliant products, ensuring a safer and more sustainable internal market for everyone.

  2. Why This Plan Matters for the Market
    The ESPR is about more than compliance, it’s about setting a new standard for sustainable products in Europe. By harmonising requirements and focusing on high-impact categories, the plan supports fair competition, reduces unnecessary costs, and advances the EU’s environmental and economic goals.

How Kinset Helps You Stay Ahead

At Kinset, we see regulatory change as an opportunity for growth. Here’s how we support your ESPR journey:

  • Automated Compliance Tracking: Centralise and manage your sustainability data to monitor ESPR requirements across your portfolio.
  • Seamless Digital Product Passports: Generate and maintain DPPs with ease, supporting transparency and building stakeholder trust.
  • Real-Time, Streamlined Reporting: Save time and reduce risk with automated, up-to-date reporting tools.

  • Future-Ready Adaptability: As ESPR evolves, Kinset evolves with you keeping your business prepared for new product categories and regulatory updates.

In Summary

The ESPR working plan for 2025–2030 is a pivotal step toward a more sustainable, circular, and competitive European market. It’s about raising standards for products and equipping businesses with the tools to lead in this new landscape.

Want to see how Kinset can help you turn compliance into a competitive edge? Contact our team today.

Watch this space for further updates and actionable guidance from Kinset as the ESPR working plan unfolds.

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Beyond Compliance: How Sustainability Data Creates Competitive Advantage

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Moving Past Minimum Standards to Smarter Decision-Making

Sustainability compliance is no longer just about ticking boxes, but it’s a fundamental part of business strategy. Brands that view compliance as a baseline rather than a burden are already using sustainability data to improve efficiency, reduce costs, and build consumer trust. The question is no longer whether to comply, but how to turn compliance into a competitive edge.

The Power of Sustainability Data

Real-time sustainability data allows brands to make smarter, more strategic decisions. By integrating data across their supply chain, companies can:

  • Identify cost-saving opportunities through waste reduction and resource efficiency.
  • Ensure seamless compliance with evolving regulations like ESPR, EPR, and CSRD.
  • Enhance brand reputation by providing verified sustainability claims that consumers can trust.

This is where Kinset comes in. Our connected platform centralises, structures, and automates sustainability data management, giving brands the clarity and control they need to turn compliance into a growth strategy. Not sure where to start? Kinset’s team can help you assess your current data readiness and build a plan for compliance and beyond.

How Sustainability Data Translates to Business Value

1. Reduce Costs and Optimise Operations

Many brands struggle with fragmented data, manual reporting, and inefficiencies that drain resources. Kinset’s platform automates compliance tracking and streamlines sustainability reporting, helping businesses cut down on administrative overheads while improving supply chain efficiency.

2. Build Transparency and Consumer Trust

Today’s consumers demand more than vague sustainability claims. They want proof. Digital Product Passports (DPPs) powered by real-time data allow brands to provide verifiable sustainability insights, strengthening customer relationships and brand credibility. Kinset makes this process simple by seamlessly integrating DPPs into product lifecycle management.

Want to see how DPPs can work for your brand? Get in touch with us today.

3. Gain a Competitive Edge in Retail and Partnerships

In a market where standing out is increasingly difficult due to fierce competition, being one of the first brands to adopt Digital Product Passports can significantly enhance your competitive advantage. Retailers and regulators are increasingly prioritising transparency. Brands that can provide comprehensive, verified sustainability data are in a stronger position for partnerships, certifications, and preferred supplier status. With Kinset, brands can stay ahead of regulatory shifts and industry expectations, without the complexity of managing compliance manually.

The Future of Sustainability: Proactive, Not Reactive

Sustainability is about more than just meeting legal requirements. It’s about building a future-ready business. Brands that invest in data-driven sustainability strategies today will be the ones leading the market tomorrow.

Kinset helps brands move beyond compliance by transforming sustainability data into actionable insights, operational efficiencies, and consumer trust.

Ready to future-proof your sustainability strategy?

Contact Kinset today to learn how we can help.